Download PDF Applied Marketing Analytics Using Python by Gokhan Yildirim, Raoul V. K blerUntitled document
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 Applied Marketing Analytics Using Python by Gokhan Yildirim, Raoul V. K bler

Downloading audiobooks ipod Applied Marketing Analytics Using Python in English 9781529684179


Download Applied Marketing Analytics Using Python PDF

Download Applied Marketing Analytics Using Python




Downloading audiobooks ipod Applied Marketing Analytics Using Python in English 9781529684179

Overview

It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as Power Point slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.



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