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 Conference Proceedings Trends in Business Communication 2024. Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin

Conference Proceedings Trends in Business Communication 2024


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ISBN: 9783658477929 | 250 pages | 7 Mb

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Download Conference Proceedings Trends in Business Communication 2024


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The 10th edition of the international academic conference Trends in Business Communication (TIBCOM) once again presents the latest research findings in marketing and communication. This proceedings volume gives the reader a compact overview of the key findings. All published scientific papers have undergone a detailed review process. The TIBCOM Conference 2024 focused on topics like Artificial Intelligence, Employer Branding, Femvertising or the effects of visual distractors in webshops.

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